THE WAVE
"The Wave" - our new stand-design and concept for Toyota - could be seen at the Geneva Motor Show.
The design is an illustration of the Japanese principle of Seijaku, the "active calm" or serenity in the midst of activity. Our holistic approach involved the concept, design, and communication, creating a cross-medial environment. The complex construction of "The Wave" was realized by the Düsseldorf-based company b+s exhibitions.
Stay tuned for a comprehensive documentation of this amazing project. Please read what the press is writing on the concept:
toyotayoutube
toyotablog
cardesignnews
premiumpresse
bloomberg
japancorp
credits
The design is an illustration of the Japanese principle of Seijaku, the "active calm" or serenity in the midst of activity. Our holistic approach involved the concept, design, and communication, creating a cross-medial environment. The complex construction of "The Wave" was realized by the Düsseldorf-based company b+s exhibitions.
Stay tuned for a comprehensive documentation of this amazing project. Please read what the press is writing on the concept:
toyotayoutube
toyotablog
cardesignnews
premiumpresse
bloomberg
japancorp
credits
Design/Architecture Direction: Alia Ramadan
Realization: b+s exhibitions
Photography: H.G. Esch, A. Mewes
Realization: b+s exhibitions
Photography: H.G. Esch, A. Mewes
THE WAVE
Global stand for Toyota.
